Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.

BENIFITS

It helps the business to have global reach

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As compared to traditional marketing, it is economic in nature

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It helps to track and measure the reach for your product/service

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It helps you to promote in a personalized manner

DIGITAL MARKETING STRATEGY

Digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals.